Xiaomi is now the second largest smartphone vendor based mostly on worldwide shipments within the second quarter of 2021, in keeping with a new report from Canalys. The Chinese language firm captured 17 p.c of world market share, in keeping with the analysis agency, simply behind Samsung’s 19 p.c however forward of Apple’s 14 p.c.
BBK’s Oppo and Vivo rounded out the checklist of high 5 distributors at 10 p.c apiece. All 5 corporations grew their shipments 12 months on 12 months, however what’s notable is simply how a lot Xiaomi has managed to extend its quantity — it shipped 83 p.c extra telephones than in Q2 2020, whereas Samsung grew shipments 15 p.c and Apple by only one p.c.
We have moved up yet one more spot! Simply in from @Canalys, we are actually the 2nd largest smartphone model worldwide when it comes to shipments. This wonderful milestone could not have been achieved with out our beloved Mi Followers! #NoMiWithoutYou
RT with ✌️out of your Xiaomi smartphone 🙂 pic.twitter.com/kKfuTK8K7J
— Xiaomi (@Xiaomi) July 15, 2021
“Xiaomi is rising its abroad enterprise quickly,” Canalys Analysis Supervisor Ben Stanton says, citing gross sales boosts in areas together with Western Europe, Africa, and Latin America. “It’s nonetheless largely skewed towards the mass market, nonetheless, and in contrast with Samsung and Apple, its common promoting value is round 40% and 75% cheaper respectively. So a significant precedence for Xiaomi this 12 months is to develop gross sales of its high-end units, such because the Mi 11 Extremely.”
Canalys says world smartphone shipments grew by 12 p.c final quarter. A lot of the expansion seen by smartphone makers is on the expense of Huawei, nonetheless, which itself overtook Apple in 2019 however has since been basically shut out of the worldwide market resulting from US-imposed sanctions and buying and selling bans. To date, Xiaomi seems to be the most important beneficiary.